Rod Allen will be forever remembered for his magnificent and melodic singing voice that made The Fortunes records so instantly recognizable. The band's breakthrough recording of 'You've Got Your Troubles' in 1965, propelled The Fortunes to international success which they shared along with other Brum groups at that time such as The Moody Blues and the Spencer Davis Group. As well as subsequent big hits including 'Here It Comes Again', 'Here Comes That Rainy Day Feeling' and 'Freedom Come Freedom Go', the Fortunes recorded 'It's The Real Thing' Coca-Cola commercial title-track; surely one of the most recognizable advertising jingles of all time.
It is not only as a great singer but also as a great bass guitarist that Rod Allen should be remembered for. His fluent use of the instrument on stage while fronting the band and in the recording studio was always something to be admired. The sudden loss of Rod Allen comes as a particular shock as he was only diagnosed with cancer just a few months before his death. Rod had enjoyed good health up to that time and performed with The Fortunes regularly - as he had done for the last five decades.